Managed packaging creation from start to finish. This included designing initial cover treatments, collaborating with international vendors and in-house production designers for dielines, and assembling handmade mock-ups and pack-outs to be used as manufacturing references or sales tools.
PACKAGING
PACKAGING PROCESS
Packaging COVERS
Digitally composited stock and in-house photography before shooting the final art on-set.
Approved Concept
Packouts: Maximizing space while effectively highlighting the product's value through the window can be particularly challenging.
Final Packaging
Packaging refresh
Old
Old
New
Speciality Printing
PMS and Neon Inks
Glitter and UV Inks
Foil and Embossing
Custom Formats
Peggable Items
Containers
Fabric Bags
Molded Blisters and Trays
BOX FORMATS
Designed boxes with careful consideration of die-cut windows for product display, as well as incorporating safety and warning labels for consumer awareness. Additionally, I created shipping boxes, boxes with attached books, POP box displays, and keepsake boxes all thoughtfully balancing functionality, branding, and visual appeal.
Book FORMATS
Designed a diverse range of book formats, such as journals, saddle-stitched, hardcover, wiro, and perfect bound books. When the budget allowed, I strategically planned my designs, considering how speciality printing or embossing techniques could enhance the visual impact and allure of the product on display.
PACKAGING Branding
When designing the branding for packages, I carefully considered elements such as custom typography, ensuring optimal readability, capturing the essence of the products, and creating a distinctive visual identity for enhanced recognition.
