TECHPUBS
Challenge
How can TechPubs, an internal agency at Meta successfully rebrand themselves to highlight their highly creative team and the design services they offer, while also utilizing this opportunity to educate Meta stakeholders about the constantly evolving processes?
INSIGHt
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Explore ways to advertise internally at Meta
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Streamline the process and document it in one place
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Celebrate the difference TechPubs has from the engineer-like-minded stakeholders
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Design a recognizable logo
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Create a consistent experience for stakeholders
RESPONSIBILITIES
Art Direction
UI/UX Design
Logo and Identity Assets
Illustrations
Brand Guidelines
Pitch Deck
Presentation Templates
Digital Campaign Visuals and Messaging
RESULTS
TechPubs' new modern look and playful marketing efforts resulted in a 30% increase in stakeholders. The monthly 100% client satisfaction rate quickly spread across the company, earning praise from leadership and contributing to more high-profile internal and external projects and campaigns.
Developed three wireframes for an internal site, exploring creative approaches to expand the content without overshadowing the main objectives of requesting work and educating on design services.
UI/UX Design
Original Design
Patterns and Icons: The selected site design inspired me to curate a library of brand assets, with each team being assigned a unique icon and color to represent their respective service areas moving forward.
BRANDING
Original Logo
Final Logo Design
FINAL DESIGNS
Responsible for art direction, writing and organizing content for pages, and asset creation. Collaborated with a web developer to handle the coding aspect, while working alongside a video editor to create multiple motion graphics.
Pitch Deck
Style Guide: Established a formatting guide for layouts delivered by TechPubs designers, ensuring a consistent and standarized look that aligns with external Meta branding requirements.
Templates: Developed a collection of branded templates specifically designed for client-facing projects.
Internal
Marketing
As part of my responsibilities, I identified stakeholder issues and initiatives to promote. Created original artwork and animations, wrote the copy, and ensured that all ads were approved by leadership and distributed to the correct Meta teams.
Team Intro Video
This video was utilized globally as a dynamic tool for presentations, internal marketing campaigns, and sales efforts, effectively engaging stakeholders and showcasing the team's expertise and collaborative approach.
