CampAIGNS
Collaborated cross-functionally and harnessed my creativity to bring campaign ideas to life. Initiated campaigns from scratch, working closely with stakeholders to develop and refine concepts. Led end-to-end development, including asset creation, project management, and creative direction.
META PE SUMMIT 11
The Meta Production Engineering team's 2021 Summit, themed 'Through the Looking Glass,' aimed to increase awareness and registration. Their captivating campaign, inspired by Alice's Adventures in Wonderland, successfully attracted attention and drove participation.
CONCEPTS
Approved Concept
Banners: Employed across various digital platforms, including the event wiki page and workplace groups.
Speaker Presentations: Templates were carefully designed with simplified layouts to accommodate the content provided by the speakers.
Swag: Created an etched drinking glass
and embossed gold foil sticker
NUEVA Benefit AUCTION
The Nueva Benefit Auction is an annual fundraising event aimed at supporting student financial awards and professional development for faculty and staff. The event generates funds that help the school broaden its reach, increase socioeconomic diversity, and improve equity and access for community members.
Banners: Used on the campus website to highlight the event's significance.
Printed Tri-fold Brochure: Mailed to donors, parents, and community members to engage and encourage their participation in the event
IDC ROboTIC INTERACTIONS EDUCATION
The IDC’s Robotics Team aimed to educate data center employees on interacting with their robotic colleagues. They placed printed posters throughout the data centers and played accompanying videos in break rooms to facilitate awareness and understanding of the topic. Played a crucial role in developing the visual style and collaborating with a technical illustrator to create art used across the posters and educational videos.
META DABI SUMMIT
Facebook's annual DABI event took an unexpected twist with an "Among Us" theme, highlighting the nature of avoiding a game of blame and its impact on building sustainable infrastructure for the future.
NUEVE SCHOOL Benefit
The Nueva Benefit Auction is an annual fundraising event that supports student financial awards, faculty and staff professional development, and aims to broaden the school's reach, increase socioeconomic diversity, and improve equity and access for the community.
Printed Tri-fold Brochure: Mailed to donors, parents, and community members to engage and encourage their participation in the event
META PE SUMMIT 12
The Meta Production Engineering team's 2022 Summit, themed 'When the Clock Strikes Twelve,' aimed to increase awareness and registration. Their captivating campaign was inspired by the summit's topic of time management and planning ahead.
Banners: Employed across various digital platforms, including the event wiki page and workplace groups.
CONCEPTS
Digitally composited stock and in-house photography before shooting the final art on-set.
Speaker Presentations: Templates were carefully designed with simplified layouts to accommodate the content provided by the speakers.
Signage: A series of printed signs were placed around the event's afterparty.
